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How to sell prints of your photos

September 12, 2023
Art & Photography

As an artist or photographer, you surely take great pride in your work, and feel particularly proud when people want to purchase prints of your works to hang up on their walls. It's a very rewarding experience and the true validation of your talent. 

However, you may feel that trying to sell prints of photos online is daunting. You don’t know where to begin, where to find the right printing partner, and how to manage payments and logistics all while being able to give your art the dedication it deserves. 

If you’ve ever found yourself in a similar conundrum, don’t lose heart. It’s actually not that difficult to sell prints of your work. 

Where to sell prints of your photos online

There are a few platforms commonly used by artists and photographers wanting to sell prints of photos online. However, having your own online presence is more preferable.

Think about it. You need a beautiful portfolio that shows clients just how skilled you are at what you do. You want to have complete control over how the portfolio is presented to viewers online. That’s the advantage of having your own website: it enables you to showcase your work to the world on your own terms. 

Platforms like Etsy, Redbubble and Zazzle are popular for selling prints of photos online. It’s important to note that some of these platforms may require the artist to handle fulfillment. They may also charge a commission on each sale as processing fees. That can quickly add up and diminish your profit margins. 

How to properly set the price for your prints 

You deserve to be compensated fairly for your artistic endeavors. How you go about setting the prices for your prints requires some diligence. For example, works that are limited edition will likely fetch a higher price compared to an open edition print that’s available to customers in unlimited quantity. Opting for limited edition runs is one way to increase revenue. 

The cost of materials and shipping are also very important considerations when deciding what to charge for your print. These are your fixed costs and anything above that is your profit. Make sure you account for these costs when setting prices to ensure you’re fairly compensated. 

Self-fulfillment vs Print-on-demand

So, how do you go about actually putting your prints in customers’ hands? Self-fulfillment probably seems like a good idea at first. This method will require you to handle the entire process from start to finish. 

You’ll need to stock up on prints in advance, which is both costly and risky. If a certain photo doesn’t sell, you could be left with a considerable amount of money in unsold inventory. For the prints that sell, you’ll need to pack them up and ship them yourself. 

Shipping rates will vary. They'll be quite high if you’re sending prints to the other side of the country or even overseas. You probably also won’t be able to take advantage of the volume discounts that many shipping companies offer. 

This is precisely why print-on-demand is a much better option for artists and photographers looking to sell prints online. It doesn’t require any money to be tied up in inventory and the entire logistics part of the process is also handled professionally.

How Peecho allows you to take full advantage of print-on-demand

Peecho's free print-on-demand service enables you to sell high quality printed photo books, magazines and wall art without minimum order requirements or signup fees. Simply create an account, upload your work and set your profit margin on each product. 

This will be the profit you make from every sale and it's entirely yours to keep. The fixed costs are presented upfront so you're able to get a fair margin on every sale.

For each piece of work that you publish, Peecho generates a link that you can instantly share on your website or social media to start selling prints. You can even create a "Buy Print" button to place on your own website, enabling customers to use our brandable checkout with just one click. 

Once a customer buys a print, we handle everything from collecting payments to routing the order to a printer, shipping and even handling customer service for your clients on your behalf. All that's left for you to do is withdraw your profits.