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17-10-2017

Interview: The world’s first Chartered Business Coach and Editor-in-Chief

Ton de Graaf has quite an extraordinary life. He started his own successful tennis club aged 16, served as Platoon Leader with the Royal Dutch Military Police and Captain with the Royal Dutch Air Force and was certified as the world’s first Chartered Business Coach. As well as training hundreds of coaches across the globe, he also started the Worldwide Coaching Magazine in 2013. We asked Ton a few questions to hear his story and discover why Peecho is a solution for him. September 2017

Can you tell us something about yourself?

‘’My name is Ton de Graaf, I’m an Executive and Chartered Business Coach working with top international companies on leadership behaviour and business issues. I’m also the publisher and Editor-in-Chief of the Worldwide Coaching Magazine.’’

When and why did you start Worldwide Coaching Magazine?

‘’I started the Worldwide Coaching Magazine in 2013 when several of my students (I was teaching at the International Coaching Academy in Australia at that time) were looking for a way to showcase their expertise on coaching. Blogging alone didn’t reach the audience they wanted to reach; they were looking for a bigger platform to reach a bigger audience. I started researching possible ways to publish a digital magazine and finally ended up building an app for the App Store and Google Play.’’

What is Worldwide Coaching Magazine about?

‘’Worldwide Coaching Magazine is an E-Zine that brings the latest news on coaching: the latest research, tools for professional and personal development, insightful articles and remarkable stories, and videos of live coaching sessions for everyone interested in the profession of coaching. Our purpose is to bring clarity and purpose to coaches and their clients about our wonderful Life Changing profession.’’

Why is Peecho the solution for you?

‘’Although our magazine is a digital magazine that our readers can download on their iPad, iPhones and Android devices, some readers prefer a hard copy delivered to their doorstep, and that’s where Peecho came in. Peecho later added the possibility to download the magazine as PDF so customers could download it to their Desktops. I’m still waiting for a possibility to offer my customers a subscription on the PDF or hard-copy version.’’

Who are your customers and how did you promote the option to print your magazine?

‘’My customers are senior life,- business,- and executive coaches and business leaders across the globe. I promoted the possibility to have a ‘print-on-demand’ hard copy throughout our website and our social media channels.’’ You can find more information about Worldwide Coaching Magazine on their website. Did you also finish your publication and are you ready to self-publish? Create a Peecho account, create your PDF and get started!

Lachlan Hicks

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