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21-12-2017

Email Marketing for Self-Publishers

Many Indie publishers are very busy with writing and editing and they forget to market their publication. At Peecho, we think it’s a waste of your beautiful creation. In the traditional publishing world, marketing budgets are becoming lower and lower. The good thing about self-publishing is that you can control the marketing process yourself. Email marketing is a very effective and inexpensive method. In this blog post, we set out 6 steps to make your email marketing campaign successful.

1. Create a database of email addresses

To start an email campaign, you need email addresses. If you have your own website, you can add a signup form or add a field where people that are interested can submit their email address. You can also ask your fans/ followers on social media to send you their email addresses if they are interested. You can trigger them even more by giving something away for free. Give the 50th person that submits his/her email address one of your books/ magazines for free for example. Collecting email addresses in real life can also still be effective. Are you going to an event soon? Let people fill out their email addresses on a list or on your ipad, or collect people’s business cards.

2. Use an email marketing tool to manage your contacts and create your campaigns

Email marketing tools are very practical because you can segment your audiences and make custom emails for different groups of people. A tool can also allow you to create customized templates for your emails to cultivate a professional or personalized relationship with your customers. This improves the loyalty and customer satisfaction. When you finished your email, you can send yourself a test email to see if everything is right. If an email needs to be send out at a moment you are not able to send it, you can schedule the email so the email will be sent out automatically. A popular marketing tool is Mailchimp. Here you can find a list of free email marketing tools.

3. Fit the content of your email to your audience and your goal

When you are creating your email, make sure you have in mind who is going to receive the email. Do you want to write them an email in personal or professional speech? Do you think they would like fancy visuals in the emails they read or do they like it calm? It’s also important to keep the goal of the email in mind. If you are writing the email to inform your readers, they only have to open the email and read the information. If you want them to visit your website, they have to open the email, read the information and click on the link to your website. If you want them to buy your publication, they also have to pay after clicking to your website. Make sure there is a clear call to action in your email if you want your readers to click and take extra steps. You can do that by adding a button to your email.

4. One email is not enough

Nowadays, everybody is busy and each day, everybody receives tons of electronic messages. People might be interested in your email and click on it, but the risk of forgetting about it lies in wait. That’s why it’s important to send your readers announcements (‘’my new book/issue will be out next week!’’) and reminders. Track who bought your publication and send those who didn’t a discount. With Peecho, selling your books, magazines and photographs in print worldwide doesn’t cost you anything and you can create personal coupon codes.

5. Combine email marketing with social media marketing

When people are exposed to a certain message or brand via different channels, it’s more likely that they will take an action because they have gotten familiar to it. That’s why spreading your message via different channels can be worth the try. On Facebook and Twitter, it’s possible to show your ads to specific people if you have their email addresses. If you combine email marketing and social media marketing, you can run a very specific targeted campaign, at little cost.

6. Test, analyze and learn

A nice thing about email marketing tools is that you can track how many people receive your email, how many people open your email and how many click on the links you sent them. When a lot of people opened your email, you probably had an interesting subject line. Did the email have a low click rate? Maybe your call to action was not strong enough. Report all the results of your campaigns and use the learnings for the next email you are going to send.Make an account with Peecho and begin. If you have any questions, you can start a chat with us or email support@peecho.com

Lachlan Hicks

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