header image

22-08-2019

Using coupons: boost your Peecho sales with promo codes

Customers are always looking to buy something valuable for less money. Promotional codes can be used not only for attracting new customers, but also for increasing sales and boosting repeat purchases. This article will offer you ideas for using promo codes when selling via Peecho. This how-to guide explains how to navigate Peecho’s coupon section to increase your print-on-demand sales.

How to boost sales with promo codes

As with any marketing activity, you must first define your goals before getting to action. Your goals will determine what kind of promotion you want to offer. For example, if you want to find new customers, you might offer a discount using the example of the most popular photography in your shop or the latest magazine issue. If you want to encourage repeat purchases, you can send exclusive codes to your past customers.

Holidays and special dates

Yes, there are some obvious dates when online purchases soar: before Christmas, Valentine’s day, and country-specific holidays. But that’s not all: the world is full of weird and wonderful holidays, so one can find a reason to celebrate every day. This is, of course, just a happy excuse to remind your customers about your work and send them a tempting offer that they hopefully can’t refuse. 

Are you a nature photographer? You might make use of Squirrel Appreciation Day on January 21 or World Frog Day on March 20. Yes, and August 19 is annually celebrated as World Photography Day. Are you a foodie publisher? It’s International Carrot Day on April 4 and World Pasta Day on October 25. Also, April 23 is the UNESCO-backed World Book and Copyright Day. Look up more fun holidays on https://www.daysoftheyear.com/

Create urgency using expiration dates

Customers are afraid of missing out on a great deal. That’s why offering a promotion for a limited amount of time, or offering a limited number of promo codes, can help to make a sale. It pushes customers to shortcut their decision-making process and act on impulse. 

It’s always worth setting an expiration date to a coupon in order to protect your budget.

Reward your biggest spenders

It’s always a good idea to thank the customers that bring you most sales. Send discounts to your most profitable customers: the bigger the purchase, the bigger the discount.

Remind about yourself

Do you have customers that only bought something once? Send the dormant users a coupon, followed by a reminder, e.g., 20% off the next order if you make a purchase within two weeks. 

Involve your followers 

A promo code can be a nice incentive to take part in an activity, such as signing up to your email list or filling out a survey. It can also be a great bonus to supporting a charity or attending your exhibit. 

Prize giveaway

You can encourage your followers to join a promotion by offering a double incentive. Everyone who makes a purchase with a promo code is entered into a draw for one final, grand prize. Everyone will feel rewarded for their participation, plus there’s the added thrill of wondering whether they will win the prize. Make sure the prize is one of your products, or something related to your shop. Giveaways like this are also a great opportunity to spotlight certain products.

If you have any questions, check out the Help Center or email us at support@peecho.com.

Ilze Millere

Latest blogs

Alex Coghe: photojournalism and “gonzography” between two continents

Read blog

Publishing platform Flipsnack introduces Print offering with Peecho

Read blog

Beginner's guide to selling print products via Peecho

Read blog