US Air Force veteran Sasha is now a Self-Publisher
To inspire positive change in the world and enhance lives by encouraging one another: that is why Sasha created Face the Current Magazine (FtC). The magazine has quickly developed into a growing team and global community of incredible people who believe in living life to the fullest and discovering their true potential. Read more about Sasha and FtC Magazine in this interview! 1. Can you tell us something about yourself?“I’m Sasha Frate, Founder of Face the Current. I am a US Air Force veteran who served as a Russian linguist. I am fluent in four languages and semantics has always been a huge part of my life! That is why I think I gravitated to the information industry. With my passion for learning and sharing knowledge and perspectives with others, I started Face the Current magazine. I love my job, because I find it inspiring to connect with others who are following their flow and pursuing and exploring their passions. Their energy is vibrant and contagious and there are often a lot of incredible things to learn from the life experience and perspectives they have gained.’’ 2. When and why did you start FtC Magazine?“The first edition of Face the Current was issued in November 2016. I created Face the Current with the intention to inspire positive change in the world and enhance lives by encouraging one another to relentlessly discover, explore, question and learn from current and emerging information and perspectives. The effort has been driven by my deeply rooted love of learning, creative minds and a great appreciation for connection with other individuals who are passionate about what they do. I am so grateful that Face the Current has quickly developed into a growing team and global community of incredible people who believe in living life to the fullest and discovering their true potential.’’ 3. What is FtC Magazine about?‘’Face the Current (FtC) is a monthly aspirational, health-focused, lifestyle magazine delivering content on travel, culture, music, sports & fitness, health, and business from across the globe. Each month FtC captivates and entertains a global community with inspiring and motivating features on extraordinary people, places and products.Our readers compose a vast and growing community of like-minded individuals who wish to share in a broader, intelligent narrative of imagining, doing and becoming more.’’ 4. Why is Peecho the solution for you?“We love Peecho for several reasons. First the quality of the printed materials is impeccable. We produce a quality product with lots of images. Peecho helps us manifest our vision by reproducing the colors and images in our publication in a realistic, vibrant manner. Also, we are a growing organization. We feel Peecho will be able to scale with us as we grow to meet increasing demand for the print version of the magazine in a cost-effective manner. Peecho also excels at logistics. We enjoy a global readership and Peecho is able to fulfill that demand without any issues.’’ 5. Who are your customers and how did you promote the option to print your magazine?“We focus on individuals in their early twenties to mid-ﬁfties, who are actively searching for ways to live smarter and enhance their health, overall well-being and performance in mind, body, and life. Our readers compose a vast and growing, global community of likeminded individuals who wish to share in a broader, intelligent narrative of imagining, doing and becoming more. They look to Face the Current to connect more meaningfully with others, with places, and themselves. Our print version is heavily promoted on our web page (www.facethecurrent.com / Magazines on www.facethecurrent.com/shop/magazine ) and will soon be promoted through sample distribution, organizational sales and direct mail to targeted lists.’’ Are you ready to self-publish your very own magazine? With Peecho it does not cost you anything and you don’t have to arrange the checkout, payment, production, shipping and customer service yourself. Just create a Peecho account and get started.