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How to promote your photography

The internet is not just made of memes and cat videos: there is also a never-ending demand for high-quality visuals. For a photographer it can translate into a huge market of new projects, customers, and streams of income. But there’s a major challenge: it’s a crowded place. That’s why we compiled a list of tips that will help you boost your visibility and stand out amongst other talented photographers.

Find your style

It can be tempting to try your hand at many different photography styles and scenarios. No, we’re not saying you should stop taking pictures of sunsets or turn down the occasional wedding photography gig. When considering your professional portfolio, don’t fall into the trap of being a Jack of all trades, master of none. It’s important to specialize in a certain style of photography or, in other words, pick your niche.

Do you prefer fast action, such as event and street photography, or is nature your thing? Is it important for you to have complete control over the imagery via studio photography? Once you find your style, people will start to associate you with that, helping you become more recognizable. Specializing in one or two fields also means that you will be able to hone your skills and become a true master. We like this blogpost on FStoppers.org on finding your niche and working on your competitive advantage.

Create a portfolio website

For any photographer looking for recognition and commissioned work, there’s probably no one thing more important than an online portfolio with your best work. There are many website building tools available, wix.com and weebly.com being among the most popular. However, we suggest choosing a website builder that is specifically made to display photography. Besides putting a strong focus on the visuals, it also means faster loading times for your site. This in turn leads to happier visitors and higher rankings in search engines, as site loading speed is one of the rating factors.

There are two website builders we are especially fond of:

  • Berta.me was made specifically with creatives in mind, and their pricing is among the lowest, with monthly rates starting at 3.99 EUR (~4.5 USD). Even the lowest-priced plan lets you choose your own domain URL. Berta.me includes a number of tasteful templates that will make it easy to showcase your work. All plans include free hosting with secure cloud backup and customized fonts for a unique look.
  • As your photo collection grows, it is worth considering Exposure.co, a favorite amongst many photographers. Exposure.co is earning praise for its simple interface, clean design and storytelling functions. This makes it easy to add photos and text, embed maps and media from other networks, creating captivating stories for your audience. Exposure.co offers discounts to students, educators, and non-profits.

Both website builders are mobile friendly and offer a free trial. Berta.me has a useful list of things to consider when planning and designing your homepage: How to make a website.

Compete in online photography challenges

Photography competitions can help get your name out there and exhibit your work to other photography enthusiasts. A new challenge will also expand your portfolio and might turn into a handsome sum of money. Even if you don’t end up covering the costs of that fancy new lens, having your images posted on the contest’s website has great benefits, too. Check out sites like photocontestinsider.com and photocontestdeadlines.com for contests and dates, and you are sure to find something that fits your profile and interests. 

Online photography community Gurushots.com offers a number of ongoing challenges that let you compete in real time with photographers from all over the world. Not only can you earn cash prizes and equipment, but the theme of the challenges will provide you with creative ideas and inspiration.

Exhibit your work in print

Few photographers are lucky enough to land an exhibit with a big gallery — but kudos to you if you’ve made it. It’s always worth checking out smaller, photography-focused galleries. There are also many other places that would agree to add some colour and character to their walls, and perhaps earn a little commission, depending on your agreement. Some do it on a regular basis, others might need a bit of convincing: hotels, restaurants, offices, libraries. It’s worth exploring even such unusual places as tourist information centers, municipal offices or hospitals. In exchange for temporarily lending your photography, your get exposure and potential clients. 

Sell your photography online

As you continue to grow your skills and popularity, more and more people will want to buy your work. Selling photography digitally and in print is a great way to earn extra income and boost your confidence, too. Peecho offers a range of high quality print products with worldwide shipping. It’s print on demand, so each order is created according to the customer’s needs and wishes: you no longer need to stock up on photography prints. Peecho helps you make online sales as effortless as possible, whether you have a website or not. We also take care of all the details: handling payments and orders, printing, shipping, and customer service. 

If you don’t yet have an account with Peecho, it only takes a couple of steps: register with us, upload your work, set your price margins, and start selling. Contact us at support@peecho.com if you have any questions!

Ilze Millere

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