This week, we released a new version of our software platform, involvingboth user experience and technical back-end.Based on mobile interface technology from Jquery Mobile, we prettifiedthe print button consumer experience. First of all, we added visualnavigation reflecting the steps in the procedure, to make the processmore predictable. Secondly, the print button procedure now includes anew first step: product suggestion. Based on the information we getabout the submitted document, we suggest a list of possible productsthat a consumer can choose from to be printed. For example, rather thangoing all spiffy and full colour, you may want to choose a cheaperoption and have your document printed as a magazine in black and whiteonly.Printcloud, our cloud platform for print order distribution, has beenextended with a recommendation engine for products to support the newcheckout features. Also, additional products have been added to ourportfolio, including bookalikes with and without spine andblack-and-white versions of existing products.That’s not all. In this release, we made our friends in the printfacilities happy with an improved Printclient. This prettier version ofour connection software has a better security model and is more robust.Several validation elements have been added, so it is harder to makemistakes while creating test and production profiles.Ssshhhh! Don’t tell anybody, but we secretly released the print buttonfor images as well. You cannot use it yet, but we are currently puttingit to the test and connecting supporting facilities. This means you willbe able to use the print button to sell your own photos as canvasprints, photo prints, posters and more. We hereby promise to release thespecifications soon. Stay tuned!