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14-03-2017

Book Marketing: Master your Skills with these 5 tips

Book marketing: the thought of it freaks most authors out. It is a lot of work and is not something you studied for. It is not the most fun thing of being an author, but it is a very important one. In this post, you can find 5 tips to master your book marketing skills.




  1. Know your demographic




Who is your ideal reader and where does he or she spend time online? Your target group can’t be ‘everyone’: your marketing strategy is not going to work, then. On www.pewresearch.org, you can find public opinion polling, demographic research, media content analysis and other empirical social science research. This can be a great start to form an image of your readers.

book marketing




  1. Create a book marketing plan




Many authors do not have a strategy and just try a bit of this and a bit of that. Create a marketing plan, have goals and measure your goals. Tools like Buffer, Hootsuite, CoSchedule and ManageFlitter can help you manage your social media accounts and schedule your posts.




  1. Make data-driven marketing decisions




Strive to gather as much data as possible. You can find data about everything these days: your audience, individual marketing campaigns, social media engagement, and so on. If you have budget and resource constraints, then data can help you make the best decisions about which marketing activities are worth your time and your money.




  1. Brand yourself




Brand yourself by being active on social media and writing blog posts. Post things that you are passionate and excited about, it does not all have to be about writing. Don’t just spam without interaction. Respond to reactions you receive and share posts by others. Try to work on a fan base. When people are interested in you, they will be interested in the book you wrote.




  1. Write an awesome book




No marketing activity will matter if your book is a big disappointment. Write a great book and be original. Then the book will market itself. People that read the book will tell other people about it and reviewers will write positive stuff about it. So do not start selling your book before you are satisfied with it.

Did you write your own book? Start selling it via print on demand from your own website or social media accounts via Peecho. Create a Peecho account, upload your PDF and install a free print button on your website or share a free print link via social media! We ship worldwide so you can start global book marketing!

Jolien

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