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26-07-2016

How to sell your photography online: 10 tips

A compact digital camera, a reflex or your phone: they all do the job and allow you to make the most beautiful pictures. Many people have a lot of photographs that are worth sharing with the rest of the world. They just do not know how to sell their photos or they are holding back because there are already so many people offering their photography online. However, next to many offerings, the demand for photography is also increasing, so it is always worth trying to sell yours. Read these tips and get started: sell your photography online!



1. Make photos that stand out

There are many landmarks that have been photographed a billion times, like the Eiffel Tower, the Statue of Liberty or the Great Chinese Wall. You can photograph them, but make sure the picture has something special. Take the photograph from a new angle, with special light or with something happening on the foreground. Better is to photograph something that has not been photographed by others. Be unique, people will like it!

2. Make sure the photos are high res

Nobody wants to buy a pixelated picture. If needed, use photoshop to check or fix the resolution of your images.

3. Keep a list of email addresses from people that are interested

Ask people to leave their email address via a submission form on your website, in a social media post or in real life. Once you are ready to sell your photographs, you can tell these interested people by emailing them.

4. Add text to your photos with the right keywords

Some people are looking for specific pictures. Place your photos on your website and add a title and text that describe the images. Make sure your website is indexed by Google and people will be able to find your photographs online.

5. Be active on all social media channels

Facebook, Twitter, Instagram, Snapchat: be active on all social media channels. Post your photographs, be consistent in the amount of posts per week and add interesting text to them. Draw people’s attention and you will get more and more followers: they are all potential buyers of your photography.

6. Protect your pictures from theft

It is so easy to download or copy an image from the internet, that many people do not even realize it is someone else’s property. You can protect your images on your website by disabling right-click, adding a copyright notice, or watermarking them.  

7. Sell your photography from your own website

Many people think of uploading their photos on a stock photo website to sell them. The disadvantage is that in most cases only a little part of the profit is yours. When people think of selling their images from their own website they think they need complicated development knowledge. With Peecho, you just have to upload your image and copy a simple piece of code to install the free simple print button to your website. Or copy the free simple print link and paste it into social media posts, an email or your newsletter. People from all over the world will be able to buy your photographs as prints on demand and the profit is yours.

8. Sell print products that fit your style

When offering your pictures via print on demand –via Peecho, for example– you can choose what kind of product you want to offer. You can for instance decide to only offer (framed) posters or only offer (framed) canvas. Pick the product that fits your photography style. Of course you can also decide to offer all products so that your customers can choose themselves!

9. Cooperate with others

Find people you can cooperate with. People with a blog for example. If you have an interesting story about your photos they might be willing to write a blog post about you. Or shoot some pictures together with another photographer. You can both mention each other on your websites and you both will get some extra exposure on the internet.

10. Remarketing

Keep the contact details of people that bought your photographs. They might be interested in other photographs in the future. When you finished a new collection, you can inform them about it by email or use the retargeting options in Facebook, Twitter and Adwords.

Are you interested in selling your photographs online (straight from your own website, social media accounts or e-mail) via print on demand? Create an account at Peecho or contact us (kenneth@peecho.com) and receive a 30% coupon code for your first wall decoration sample!

Jolien

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