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29-11-2016

The most effective holiday marketing tips for self-publishers

Holiday marketing tips: many people need them for December. But for self-publishers these are extra important right now. During the cold winter months, many people like to stay in with a warm cup of tea, a blanket and a good book or magazine. And the best thing is that people can give each other these books and magazines as gifts for Christmas. So what are you waiting for? Read these effective holiday marketing tips for self-publishers and sell more books or magazines than you ever did!

1. Create a holiday edition of your book or magazine


Many people love Christmas and they look forward to it for months. Some of them even set up their christmas tree in October already and listen to Christmas songs the whole year. Create a special Christmas edition of your book or magazine and you might reach a new audience that can also become interested in other publications you sell.

2. Give your website, social media and emails a Christmas feel


Create some Christmas designs and use them on your online channels. Make the campaigns you run during this period Christmas campaigns and give your website a christmas touch. Read this blog post for social media marketing tips and this blog post for email marketing tips to get the most out of your campaigns. Here at Peecho, we like to put our little penguin in a Christmas environment for our holiday campaigns.

Christmas marketing tips

3. Attend publisher events


Make sure you attend book, magazine and publishing events. This is especially important during holiday months because people buy more books and magazines during this period. So make sure you attend all relevant events, bring your books or magazines with you and get in touch with all bookworms!

4. Find bloggers to write about your publication


Another nice holiday marketing tip is to do research and find some websites that are relevant to your publication and content. Get in touch with the bloggers that write for these websites and ask them if they would like to write a blog post about your work. If you are lucky, they will do it for free. Sometimes bloggers ask you to pay a certain amount for the blog post. At Peecho we always like to write blog posts about self-publishers that use Peecho. So would you like us to write a blog post about your work, just contact us!

5. Holiday discounts


Give your customer a Christmas discount and give your sales a boost. Do you self-publish via Peecho? Then you can create your own coupon codes. Give your coupon a nice Christmas name and share your coupon via social media and email. This will convince more people to buy your book or magazine.

 

Would you like to self-publish your book or magazine via Peecho? Create a Peecho account and / or get in touch with our onboarding specialist Kenneth (kenneth@peecho.com /  +31638445117). He will help you out to get the most out of these holiday marketing tips for self-publishers.

Jolien

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