XXL Webhosting

A hippo as a friendly reminder.

As collegues in the cloud, XXL Webhosting provides web hosting for many companies in all sizes. Customers in their diverse portfolio range from multinationals like Shell, KLM and BP to start-ups like MyNameIsE.

The company is well known for the quality of their no-nonsense customer service. This attitude is also reflected in their billing procedure. If you are late paying your bills, they won't send you an angry letter. No, they will send you a really cool postcard of a hippo as a friendly reminder instead.

Automated billing procedure

This process is initiated by their billing system automatically. When a payment is late, a customized card is sent to Peecho. The print platform routes the hippo to the right print facility to get it produced and delivered

Although the customer may not be entirely happy receiving a payment reminder, at least he or she will be pleasantly surprised by the friendly way that it's done. Kudos to XXLwebhosting for their idea. We like it a lot.

Better conversion

Sander Cruiming, general manager of XXL Webhosting, says:

"We received nothing but very positive responses on our first Peecho project. Our customers indicate that the friendly reminders put a smile on their faces - and that's pretty unique for a warning message from a billing system. As a result, it seems that sending the reminder postcards leads to a much higher conversion than we expected. Mission accomplished."

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